Premium Fresh Produce from Tajikistan

Welcome to a world of great food! We’re excited to tell you about Shirin Premium, by Subhi Vatan, a brand that’s all about amazing flavours and quality. We produce fruit and vegetables, juices, compotes, marinades, jams, and tomato paste, using only premium, fresh produce sourced from Isfara and across the Republic of Tajikistan. Our products are like a journey through taste. Imagine sipping a refreshing fruit juice that tastes just like the fruit it came from – that’s what Shirin Premium offers. From tangy jams to tasty marinades, we’ve got something for everyone. But we’re not just about making great food. We also care about the planet and the people who make it all happen. By working with local farmers, we support their hard work and the environment. When you choose Shirin Premium, you’re choosing food that’s good for you and for the world. In 2022, we produced 2.5 million canned products, ensuring a reliable supply of high quality goods to our customers. Our products are available in sizes ranging from 100 ml to 2 litre jars. Our brand’s reputation extends far and wide. You can find Shirin Premium products in numerous stores across Tajikistan and in LLC Jonzar in Kazakhstan. Subhi Vatan works with dairy factories, confectioneries, supermarkets, shops, processing plants, tea companies, pharmacies, and pharmaceutical factories. We specialise in B2B transactions through the point of sale. We proudly hold a phytosanitary certificate, guaranteeing the quality of our products for both local sales and export. Our products are transported by truck for reliable delivery, straight from our warehouse to your door. We export 80% of our premium produce to Russia and Kazakhstan as wholesale, and 20% B2C to shops, hotels, and restaurants in Uzbekistan and Tajikistan.

Meeting with the President at the exhibition

General Director of Subhi Vatan LLC Abdumannon Ermatov and President of the Republic of Tatarstan Emomali Rahmon

History of Subhi Vatan LLC

Our story began in 2012 when Ermatov Abdumanon Qodirovich had a vision of making fantastic food. He was born into a farming family inTajikistan in 1966. A hard worker and true technologist, Abdumanon Qodirovich graduated from school and straight into engineering at the Bishkek Polytechnic Institute. In 1991, after receiving his diploma, he moved to Isfara in Tajikistan and joined a jar production plant as a technologist. Two years later, Abdumanon Kodirovich was head of the plant, and in 2009, the head of production. He then moved into the role of Deputy Director, and finally in 2011, became Director of the Joint Stock Company “Canning Plant” in Isfara. Shortly afterwards, in 2012, Abdumanon Qodirovich decided to start his own modern canning plant – Subhi Vatan LLC. He was keen to put his years of experience and industry knowledge into a new and innovative enterprise. Today, Subhi Vatan is a modern food processing plant that regularly participates in international exhibitions. In the last 11 years, we’ve seen dynamic growth and development. In the initial years, our annual production totalled TJS 503,000 (about US$50,000). However, today’s figures speak for themselves: in 2022, production reached TJS 10,000,000 (US$1,000,000). We invested our profits back into the company, expanding our production lines to new ranges and guaranteeing the quality of each product. Work with Subhi Vatan and see for yourself.